Objectives
Create awareness on DeLonghi’s coffee machine, driving website traffic
Ad Formats
Video
Placement
In-application & mobile web
Results – 16 Days
1
Total Impressions
1
Total clicks
1
%
The average CTR
1
Website sessions
1
mins
Average session duration
Actual VTR – Viewability rate
52%
Clicks converted to sessions
88%
Bounce rate
2.99%
Screenshots
