Objectives
Create awareness on John Wick chapter four movie launching it under Italia Film International driving ad engagements.
Ad Formats
Fullscreen Banners – statics and GIFs
Results – 21 Days
1
Total Impressions
1
Total clicks
1
The reach
1
The footfalls – cinemas’ visits
The average CTR
1.19%
Reachability
56.8%
Over-Achievements
Extra impressions: 42,498 – 4.78%
Extra clicks: 3,729 – 50.91%
Extra reach: 232,828 – 78.56%
Greater CTR
45.12%
Screenshots
